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Japan Jewelry Markets Rebound

Japan Gems and Jewelry Shows Positive Signs

More Articles  |  Mens Sapphire Rings |  Custom Rings |   Claddagh Rings |  Contact Us 

The devasting tsunami caused by the massive earthquake in 2011, dented the Japanese economy. With human losses climbing to over 21,000 in terms of dead and missing, the following nuclear disaster added it's cruel contribution to the overall situation. Both American and European luxury jewelry names in Japan knew that the negative impact would affect profits and sales. While highend Japanese jewelry purchases account for at least 10 to 20% of total sales for these brands, there is a significant contribution from affluent Japanese tourists who visit America and Europe too.

claddagh jade ring popular in japan
The Kaisilver claddagh ring has gained impressive popularity in Japan over the past few years. While green jade remains the gem of choice for both, gold and silver claddagh rings with our Japanese buyers - interest in exotic and lesser seen gems like tanzanite, spessartite, rhodolite and iolite is also on the rise. You can review the Kai Silver jade jewelry collection here.

But things have changed for the better since then though, the nuclear scare still looms large. Most of the big brand jewelry names have re-opened all jewelry outlets. Sales seem to be picking up and losses seem bearable. In all this recovery is a change that will surely benefit Japanese jewelry lovers in the long run. There is now a growing interest in Japan related to exotic and rare gemstones, jewelry buyers seek more material value in the jewelry they buy. Following a similar trend seen in discerning European and American jewelry buyers, jewelry and gem fans in Japan now seek a story and meaning in the jewelry that they wear. When we talk about Japanese jewelry buyers looking for more material value in their purchases, it refers to more value in terms of fine craftsmanship and quality of design and gemstones. At Kaisilver we strongly beieve that, it will not be long before this trend will move to all luxury purchases in Japan and not just gemstones and jewelry.

As one of the leading custom jewelry providers with a sole online presence, Kaisilver has observed a three fold rise in custom jewelry orders from Japan. The choice of design and gemstones gives an interesting mix. Jade, lace agate and opals seem to dominate the gem requirements of value concious Japanese jewelry buyers. The Kaisilver jade claddagh ring saw a rapid rise in demand among Japanese buyers. The tsunami brought internet communication to the forefront and social media websites are busy and roaring with activity. In our view, the best way to enter or expand into the Japanese mind is to, provide quality jewelry with meaning and significance. This attitude quickly brings you recommendations and mention in social and business circles.

Language has often been a barrier in reaching Japanese buyers, this is even more true when it comes to custom jewelry providers who need a direct source to customer rapport. There are changes blowing on this issue too. We often get English requests from Japanese jewelry lovers that, seemed to have been translated with automated translating programs. Technology has made rapid strides in this field and more often than not, the requirement of the Japanese buyer is clearly conveyed in the message received. On a next level change that is also coming at a faster pace, is the buyer who writes and reads English perfectly.

We are quite confident that the demand for Kaisilver jewelry will see an impressive increase in the coming years. The keen desire of the Japanese to look for value and to think twice before paying a 60% to 100% premium just for a brand name, will lead the change. Kaisilver without a physical presense in Japan, will soon be a jewelry source that the Japanese buyer would be glad to work with.

Kaisilver can custom make all types of gold and silver jewelry. The designs for your custom made jewellery requirements can be yours or ours. With gem procurement capabilities extending to every mining location on the globe, we provide all gemstone options for both gold and sterling silver custom jewelry. The fact that we maintain complete control over the entire design and production process including gem procurement and custom cutting, reduces the need and expenses of multiple middlemen. What this means is that you get more gem and jewelry value for the money that you pay. You do not get saddled with fancy overheads and high sales staff commissions. Our support team can be contacted at sales@kaisilver.com with any questions or requirements that you might have.

We Can Custom Make All Jewelry In Gold Or Sterling Silver With Gems Of Your Choice

More Articles: Check out the complete list of gems and jewelry articles compiled by Kaisilver experts .... more.


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