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The devasting tsunami caused by the
massive earthquake in 2011, dented the Japanese economy. With
human losses climbing to over 21,000 in terms of dead and
missing, the following nuclear disaster added it's cruel
contribution to the overall situation. Both American and
European luxury jewelry names in Japan knew that the negative
impact would affect profits and sales. While highend Japanese
jewelry purchases account for at least 10 to 20% of total
sales for these brands, there is a significant contribution
from affluent Japanese tourists who visit America and Europe
too.
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The Kaisilver claddagh ring has gained
impressive popularity in Japan over the past few years.
While green jade remains the gem of choice for both,
gold and silver claddagh rings with our Japanese buyers
- interest in exotic and lesser seen gems like
tanzanite, spessartite, rhodolite and iolite is also on
the rise. You can review the Kai Silver
jade jewelry collection here. |
But things have changed for the
better since then though, the nuclear scare still looms large.
Most of the big brand jewelry names have re-opened all jewelry
outlets. Sales seem to be picking up and losses seem bearable.
In all this recovery is a change that will surely benefit
Japanese jewelry lovers in the long run. There is now a
growing interest in Japan related to exotic and rare
gemstones, jewelry buyers seek more material value in the
jewelry they buy. Following a similar trend seen in discerning
European and American jewelry buyers, jewelry and gem fans in
Japan now seek a story and meaning in the jewelry that they
wear. When we talk about Japanese jewelry buyers looking for
more material value in their purchases, it refers to more
value in terms of fine craftsmanship and quality of design and
gemstones. At Kaisilver we strongly beieve that, it will not
be long before this trend will move to all luxury purchases in
Japan and not just gemstones and jewelry.
As one of the leading custom
jewelry providers with a sole online presence, Kaisilver has
observed a three fold rise in custom jewelry orders from
Japan. The choice of design and gemstones gives an interesting
mix. Jade, lace agate and opals seem to dominate the gem
requirements of value concious Japanese jewelry buyers. The
Kaisilver jade claddagh ring saw a rapid rise in demand among
Japanese buyers. The tsunami brought internet communication to
the forefront and social media websites are busy and roaring
with activity. In our view, the best way to enter or expand
into the Japanese mind is to, provide quality jewelry with
meaning and significance. This attitude quickly brings you
recommendations and mention in social and business circles.
Language has often been a barrier
in reaching Japanese buyers, this is even more true when it
comes to custom jewelry providers who need a direct source to
customer rapport. There are changes blowing on this issue too.
We often get English requests from Japanese jewelry lovers
that, seemed to have been translated with automated
translating programs. Technology has made rapid strides in
this field and more often than not, the requirement of the
Japanese buyer is clearly conveyed in the message received. On
a next level change that is also coming at a faster pace, is
the buyer who writes and reads English perfectly.
We are quite confident that the
demand for Kaisilver jewelry will see an impressive increase
in the coming years. The keen desire of the Japanese to look
for value and to think twice before paying a 60% to 100%
premium just for a brand name, will lead the change. Kaisilver
without a physical presense in Japan, will soon be a jewelry
source that the Japanese buyer would be glad to work with.
Kaisilver can custom make
all types of gold and silver jewelry. The
designs for your custom made jewellery requirements can be
yours or ours. With gem procurement capabilities extending to
every mining location on the globe, we provide all
gemstone options for both gold and sterling silver custom
jewelry. The fact that we maintain complete control over
the entire design and production process including gem
procurement and custom cutting, reduces the need and expenses
of multiple middlemen. What this means is that you get
more gem and jewelry value for the money that you
pay. You do not get saddled with fancy overheads and high
sales staff commissions. Our support team
can be contacted at sales@kaisilver.com with any
questions or requirements that you might have.
We Can Custom
Make All Jewelry In Gold Or Sterling Silver With
Gems Of Your Choice
More
Articles: Check out the complete list of gems
and jewelry articles compiled by Kaisilver experts ....
more.
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